Keeping true to their strong heritage and further building their brand,
Wrangler commissions Wink to completely revise their booth for the new season.
A new design vision on minerals, rock and concrete makes for a stylish, edgy and monumental brand experience.
Keep True!
Photos: Zowie Jannink
Wrangler rightfully claims its authenticity as a true and original selvage denim brand.
Wink helps them pushing the authenticity of their product,
by designing their booth to feel like an abandoned warehouse/denim laundry.
With a super nice platform leading into the booth, that became the hot hang out of the whole denimhall.
Photos: Zowie Jannink
For the original denim giant Wink transforms their temporary home-hangar at Bread and Butter again.
This season bringing the outside in, building on their strong ‘Mark your Territory’ urban workwear angle. A real tree in the middle of the booth in midwinter Berlin marking the spot.
Photos: Zowie Jannink
For the Wrangler experience at BBB, Wink received a new brief to evolve their existing corrugated iron hall set up.
Based on their seasonal design inspiration for spring summer 2011 ‘Worn across America’, a roadtrip story symbolizing the journey of denim through America, Wink conceives and produces a warmer and lighter atmosphere.
More authentic, and moving away from the steel set up, using warmer materials, wood, fabrics, and daylight…
Wrangler’s iconic Blue Bell collection deserves a spot in the exclusive L.O.C.K. hangar at BBB, amongst its original labels of common kin.
Wink produces their small but iconic presence.
Wrangler continues their powerful presence on Bread & Butter, with their strong & stylish steel stand.
This season evolved to fit the new winter set up, with the facade of the booth positioned ‘through’ the inflatable BBB wall. Allowing for a suspenseful entry through a red tunnel with the new ‘We are animals’ campaign.
Retail Design by Liberation
Wrangler reestablished their strength at BBBerlin!
Building on the goosebumps of last season, the wild and wonderful wrangler wall of death was again ‘der hammer’ at the center of the Tempelhof airfield. With help from the retail folk at Liberation, Wink evolved and improved the already rocking format.
Right there, in the underbelly!
Retail Design by Liberation
Photos: Zowie Jannink
Wrangler wanted a complete new presence at BBB, inspired on their ‘we are animals’ campaign. Celebrating the animal within.
Wink created an adrenaline-fueled experience featuring the fearless men from the wall of death, the true outlaws of this BBB, delivering a breathtaking performance that was unchallenged as the biggest buzz of the fair.
Meanwhile next door in a rusted old hall the complete new retail experience for the brand was created on the spot.
Retail Design by Liberation
Photos: Jordi Torras Ferrer and Luke Allum
The season after the This is Wanted tour, Wink revamped the Wrangler monument for the Bread & Butter fair.
With an ice hockey track on top, product displays and bar & lounge areas on all levels, and a range of experiences and activities throughout: art, free running, trial bikes and then some…
Obviously it was the buzz and central hang out of this season BBB…
Photos: Ernst van Deursen
Wrangler Europe goes to Granada for their sales meeting.
Wink is responsible for location, production, set up, music, visuals, performances and goosebumps.
An old industrial hall transformed into a desert tent vibe, with an amazing performance by French Trial Bike & freak Julien Dupont.
Check him out on YouTube!
First paëlla for all guests, then the show with a text matrix backdrop assembled from industrial lamps, and afterwards a social retail setup, with a forest of jeans mixed with yellow neons, hanging from the ceiling.
Photos: Ernst van Deursen
