Increase the peace! let’s hug!
A credo we’ve always believed in at Wink!
To further spread the good cause of the Utrecht Peace Treaty foundation Wink develops a 360° crowd activation.
A 360° picture made of hugging friends with 50 cameras simultaneously,
creating a matrix-like filmloop, that is then posted on the web and virally increases worldpeace.
No small matter…
For the Utrecht Peace Treaty foundation, Wink is the partner to create cool experiences and entourage to communicate their message on ‘the Art of Making Peace’ to the public.
This summer we were teasing and involving the guests of the Utrecht festivals with the ‘PASS THE PEACE’ activation.
A fun, fast and very effective viral campaign, by giving the people literary PEACE to hold, and rewarding them with a tag on the Vrede van Utrecht facebook page…
Photos: Dennis Bouman, Marleen Kuipers
Our near and dear client: de Vrede van Utrecht, has set its goals, besides their 2013 initiative,
on running for the prestigious and valuable role of European Cultural Capital 2018!
Wink helps set the stage for their first public manifestation.
A 360° arena allows for a very interactive talkshow set up.
Various initiatives are presented on the screens, and discussed with the interested audience.
A promising kick off!
Program presentation.
In 2013 Utrecht will celebrate its important global role for the first global peace treaty 300 years ago, with an extensive cross cultural festival.
If all goes well Wink will become an important creative-content collaborator and production supplier for these cultural festivities.
As a kick off collaboration we designed and co-directed their first program presentation.
Using scaffold as a metaphor for the rough outline state of the program, we designed and built an esthetic and versatile stage.
