OXFAM ‘WE EAT AFRICA’

Now, more then ever, the aid and development business needs some full frontal visibility, in order to point out the wrongs of this sometimes sick society.
Wink is responsible for giving a voice to the Dutch branch of the OXFAM organization & getting their message across to the young and the restless roaming the Dutch festivals.
This season focusing on the land grabbing phenomena, something that could be seen as the new colonialism - the abuse of third world countries in order to feed the first world’s needs, which literary forces us to ‘EAT AFRICA’ … & we’re not standing for it. In response we designed, created and built both a recycled village & a cool hang out to help support & create awareness for this priority cause.
http://www.weeatafrica.nl/

Photos: Dennis Bouman, Mike Breeuwer

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Oxfam Novib Summer festivals 2010

In order to help the Dutch branch of the Oxfam human rights organization on their mission to create awareness and involvement amongst the young and the restless, Wink is in charge of their colorful and interactive presence at the Dutch Festivals, Pinkpop, Lowlands, North sea Jazz, Mysteryland and Welcome to the Future.

Their ‘Ambassadeurs van het Zelf Doen’ campaign
(Ambassadors of DIY) is activated by playful interactive experiences, and recycled designed entourage.

With a warm hang out, and a perfect add-on for the festivals, as positive side effect.

Photos: Lucas Brouwer

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OXFAM NOVIB DIY-festivals 2009

OXFAM NOVIB DIY-festivals 2009
‘Do it Yourself’ is the smart metaphore for this years festival activation for the Dutch branche of the OXFAM foundation.
Conceived to inspire the Dutch festival crowd to get actively involved for the good cause.

Wink conceives and produces the new festival format.
Very informal, colorful and cosy with lot’s of creative interaction.
A recycled logo, a pallet-lounge-stage, workshops, and loads of activities to get the visitors to become participants!

Photos: Lucas Brouwer, Maartje van Nimwegen & Wink

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Oxfam Novib Dutch Festivals

Oxfam Novib charity organisation represents at all major Dutch summer festivals: Pinkpop, Lowlands, Mysteryland etc.

Wink is responsible for production, set up, direction and experience.

A hang-out area mostly built from recycled materials, with many interactive performances, simultaneously enhancing the festivibe as well as creating awareness around the serious issues in an alternative way.

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