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Mexx FRESH Fragrance launch July 2011 Amsterdam

Carice van Houten presented the brandnew Mexx fragrance FRESH.
Collaborating with Dijksman Communicatie PR, Wink created the perfect warm, personal and purple Mexx environment.
Always a pleasure…

Photos: M. Ridderhof

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MEXX Me+XX press campaign launch

For MEXX, Wink is the partner to translate their new cool direction into experiences and entourage.
During Bread and Butter, we launched their new campaign overlooking Berlin from the loft over the Dali museum.
By creating the perfect MEXX environment in this cool location, whilst adding good food and drinks,
and a warm and personal performance by German soulful heartthrob Max Mutzke, the event was a sure recipe for success.

Photos: Detlev Schneider

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MEXX Me+XX press campaign launch  | Berlin July 2011 |  Pictures |  View Video |  Info

ME+XX campaign launch

Dutch fashion brand MEXX has created a bold and brave brand direction with the very personal ME+XX campaign
featuring Carice van Houten as the perfect cosmopolitan casual role model.
Wink was responsible for organizing the personal press night with Carice as curator.
A delicious informal dinner in an A’dam loft, with Carice playing her Itunes, and UK singer - songwriter Jon Allen unplugged.

Photos: Dennis Bouman

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ME+XX campaign launch  | Februari 2011 |  Pictures |  View Video |  Info
 

Mexx

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