One of our most loyal clients celebrates its 150th birthday in 2012!
On the exact date; February 3, Wink creates a surprise ‘Speakeasy’ on a empty floor in their headquarters.
The complete office transformed into a secret society Bacardi club.
But you can only enter if you have the right key…
Photos: Rutger Geerling
Our favorite rumrunners finally got to claim the complete GrooveTube tent at the infamous Lowlands festival.
Wink created a cosy vibe, to host their new ‘Bacardi Together’ credo.
Featuring the longest Mojito bar in history, the groove tube was groovin’on, until the wee hours.
Photos: Dennis Bouman
A great and brave project came to us from Bacardi.
Their aim was to create awareness on the Original Bacardi Daiquiri Cocktail.
Their original brief was to create a secret Speakeasy during premium Dutch hospitality and design event Venuez, this year for the first time executed in Rotterdam.
Wink got to go all out, in setting up this secret bar in the basement of the venue, hiding behind a janitor who needs to check the password and the key…
It goes without saying that Bacardi was the buzz of the fair…
The launch of the new brand event format for Bacardi.
An intimate set up, referring back to the infamous ‘home’ parties that were held at the Bacardi mansion in Havana back in the day…
Wink is responsible for technical production and decoration, with PR and programming taken care of by Bruut.
Creating a warm atmosphere, working with the tension between traditional, vintage latino style mixed with modern urban party elements.
With many corners, lounges and a real kitchen (the heart of every ‘home’ party) designing a modular wall panel system, with stained glass and fence designs in collaboration with Eelco van den Berg.
Plus a rocking matrix of 100 chandeliers as the ultimate retro disco lighting.
Photos: Rutger Geerling
Every two years Bacardi-Martini organizes a big new years event for their relations.
Presenting new trade-marketing initiatives and representing their full spectrum of brands: Bacardi, Martini, Jack Daniels, Grey Goose, Eristoff, Bombay Sapphire, and Southern Comfort, in an event that is something between a party and a tradefair.
Wink is responsible for the full production, the design, the layout and the styling.
Creating among others a rock ‘n’ roll backstage bar for Jack Daniels, a fruit market with fresh cocktails for Bacardi, an über-VIP area for Grey Goose, a big tasting area for Martini, and a brand new conceptual event bar for Eristoff, with an interactive button on the bar which causes a loud howling noise, and the wolves eyes to light up dangerously…
Photos: Rutger Geerling
Bacardi decided not to do an open stand at Venuez, but to invite key clients, and give them a workshop and a tasting on the real intrinsic value of their product.
Wink has to design a soundproof, high-class meeting room / bar.
For the outside we conceived an exhibition about the history of the brand.
Photos: Rutger Geerling
The Dutch version of the global Bacardi B-LIVE events - fully designed, produced and directed by Wink.
A massive mobile production, featuring DJ Booths, video screens, lounges, interaction, side acts, and a huge modular LED wall, fitting in all possible venues.
Photos: Rutger Geerling
For Bacardi Razz, Wink designed and produced a stand for the Horecava fair.
With a big raspberry assembled from 400 mirrorballs, and swinging Razz hostesses adding to the mood.
Photos: Rutger Geerling
Serious Home Party Improvement
Bacardi and 55DSL collaborate on a temporary ‘pop-up’ store in Amsterdam.
Designed to stimulate making mojito’s at home.
Wink is responsible for design - in a collaboration with IDing and Andrea Rosso from 55DSL - and production.
The design of the store is based atround a modular geometrical ‘box’ a branded cardboard building block, used for displays and fixtures.
The Home Party Improvement window display is a stylized adaptation of a wild house party,
The mannequins are having a party at home, using lamps as microphone stands and drinking cocktails. The mannequins and the furniture are all painted glossy white, seemingly on the spot, with the paint dripping on the floor around it, fixating the party in time and space.
The faces are still alive, by using close-up party portraits running as a slideshow on 7 inch led screens grafted into the mannequins…
The shop is openened by Andrea Rosso from 55DSL giving a cocktail workshop.
Photos: Rutger Geerling
