This season, our most competitive client led us to Spain, where we produced their ESC in Sitges.
Opening the week with a spectacular show with dance and video.
Photos: Eudes de Santana, Lucas Brouwer
ASICS & Ontitsuka Tiger commission Wink to organize their European Sales Conference.
After the Cologne success we decide to collaborate again with Takao Baba as choreographer for the opening show.
Working on a tight schedule he pushes his team of dancers to an amazing and exciting performance.
Joining forces as one team this season, ASICS & OT invite more attendees then ever to their bi annual meeting, and change the name from Brand Meeting to Sales Conference… Time to focus! Launching a new campaign, new company vision, and for the first time since ages allowing Wink to create a spectacular opening show!
Working with German choreographer Takao Baba and his amazing family of dancers, and collaborating with video artists Urbi et Orbi, we create an interactive, multimedia athletic running/dancing spectacle on top of a projection screen. Check the video!
Also we are fully conceiving and producing the hotel setup, the teambuilding run, and all other activities.
Onitsuka Tiger and ASICS European Brandmeeting.
Brussels April 2009
For the launch their Spring Summer 2010 collection.
ASICS and OT joined forces in a combined European Brand Meeting.
Wink was responsible for concept, set up design & technical production.
Highlights were the collaboration with Japanese Calligraphy artist ’sensei’ Kayoko Kameda.
Who wrote the names of the attendees in ‘Kanji’ Based on the ‘Sumi’ design inspiration.
And the collaboration with restaurant Tasso where we served a collection inspired all black menu.
Photos: Cia Jansen
The ASICS European Brand Meeting takes place in Madrid.
It is the year of the Bejing Olympics, so we borrow their theme: Faster - Higher - Stronger, to communicate the brand’s ambitions.
For the opening night we claim the Real Madrid basketball and bullfighting arena.
A monumental location for an exclusive dinner on the centre court.
As a bonus former Olympic committee president Juan Antonio Samaranch accepted the invitation to be a guest speaker.
The athletic circus style performances during the dinner are Olympics opening inspired.
ASICS European Sales Meeting launches its new collection and brand campaign in Paris.
Wink concieves and produces a dinner show set up, featuring the premiere of the new TV ad.
The biggest highlight being the inspirational presence and speech of the founder of ASICS & Onitsuka Tiger, Mr. Onitsuka himself flying in from Japan.
Wink also produces the rest of the brand meeting.
The ASICS European Brand Meeting takes place in Berlin.
Focussing on increasing the salesteams connection with the brand, Wink conceives the YOU R ASICs theme.
On the penthouse of the Raddisson hotel overlooking the Spree, Wink creates an opening ‘highlight’ evening experience featuring dinner, interviews, and a fashion show.
All in a modern Japanese style environment.
