Diesel Island Poolparty

Diesel Benelux proves Diesel still got the biggest balls in the industry, and commissions Wink to design and produce a wild party to promote the Diesel Island campaign.
Wink delivers above and beyond: Wild, wet and wonderful!
Location is key and the Amsterdam Mirandabad pool with its monumental dome is the perfect unique setting.
We guide the guests through a make believe airport setting to have them escape the grey and dull society and escape with us to the hedonistic paradise that is the Diesel Island: Home of the Stupid, Land of the Brave!
A poolparty proves to be the ideal wet & wildstyle setting for a legendary sexy and playful event.
Juicy!

Photos: Dennis Bouman
Video: Diesel

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Bas Kosters Pajama Party for Zeeman

Our favorite Dutch fashion designer, Bas Kosters,
has designed a fun and funky underwear and pajama collection for the budget shopping chain Zeeman.
A wonderful and highly newsworthy initiative!
Wink was honored to organise a real hardcore fun pajama party as collection presentation
for the assembled press and hip and hopeful Amsterdam fashionista’s!
Pillowfight? Fuck yeah..

Photos: Team Peter Stigter

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The Tïtty Twïster! Lowlands

MOJO commissioned the Winkers to co-create and design their newest and by far filthiest brainchild so far on Campingflight to Lowlands: The Tïtty Twïster.
Tarantino inspired, it was to be an infamous, incorrect, filthy, raw, juicy, sexy, full-on, full frontal fantasy rockbar…
What a dreamjob! And oh how we rose to the occasion…
It was legendary! featuring Hard Rock Karaoke with the best band in the universe, three hot as hell sexy as sin pole dancers flown in from NYC,
and the best looking bar ever on a festival anywhere… with a special fuck you to Horst the German!
Fuck you very much! Bloody hell yeah!

Photos: Dennis Bouman, Peter de Krom

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SENSATION Innerspace

ID&T asked Wink to co-create the concept for their twelfth edition of the worlds leading dance event:
SENSATION, that launched traditionally in the Amsterdam Arena.  An honor!
True to our beliefs, Wink conceived the concept based upon the guests, celebrating them as the starting point, the star, the story,
and their energy & experience, to fuel and create flow of the party.
Also heavily inspired by the spiritual direction and responsibility that ID&T as a company is taking, we used
the ancient spiritual knowledge and rituals of a chakra meditation, and aligned it with the flow of the biggest party in the world.
Leading to the conception of INNERSPACE… 7 chapters of enlightenment, I am here, I feel, I do, I love, I speak, I see, I understand…
It was a true pleasure to develop INNERSPACE in close collaboration with the full force of the ID&T organization.
When it all came together that magical night, July 2nd 2011, 40.000 lucky souls witnessed INNERSPACE, and we became one.
Goosebumps…!

Photos: ID&T

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Hilfiger Denim LIVE Paradiso Amsterdam

The music lovers at Hilfiger Denim got together with Amsterdam Rock ‘n Roll Temple Paradiso for a wild night out.
Wink is in charge of the look and feel, and the alternative branding.

Photos: Dennis Bouman

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ELLE Style Awards, Rock ‘n Royalty, Amsterdam

Wink is proud to, once again, be the partner for the girls of ELLE magazine, to conceive and produce their annual ELLE Style Awards. This year with a theme made to measure for Wink: Rock ‘n Royalty!

Wink finds the perfect baroque location in the Royal Amsterdam Stadsschouwburg, and conceives a radical unconventional show set-up, where the catwalk consists off the more then 300 meters long isles and hallways of the theatre, and where all guests are front row. All shows are fitted with autonomous mobile soundsystems, and the collections are spiced up with funky intermissions from hard rock parades and fashionable cheerleaders…

The awardshow is in the theatre, and the party is on stage…

wild & wonderful, as promised.

Photos: Dennis Bouman, Peter Stigter

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Manifesto - Antifesto! Amsterdam

Fight for your right to party!

Wink breaking all the rules with Meubelstukken and Monumental!

The annual amazing infamous, hilariously fabulous manifest of the Amsterdam party scene, seriously fucking brilliant!

This year redefining the manifest, taking the anti approach, anti cultural poverty, anti decency, anti intolerance, anti squatting laws, anti everything, anti anti!: Antifesto!

Moving to the monumental Gashouder, increasing the experience.

A huge bling gold anarchistic A assembled from trash, burning cars with fashion models, a gay boy choir, the Opposites, and everyone dressed to look their wörst!

It should be illegal.

Photos: Dennis Bouman, Arthur de Smidt

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Levi’s Salesmeeting Amsterdam

For Levi’s, Wink is challenged to conceive, design and produce their first salesmeeting for Benelux and Scandinavia.

We designed and built a complete temporary on-brand environment solely from used tentfloors.

Including a catwalk and a monumental retail setup.

A fast & funky fashion show highlights their curve -ID products.

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Diesel BESTUPID DDay

Diesel Benelux wants to reward their fabulous storestaff for their commitment with a wild party, and meanwhile educate them about the new product and marketing initiatives…
And with their Kick Ass shoes, their Be Stupid brand campaign, their WiRevolt-PostLux collection, a wild party is just the right communication tool…
Andre Amaro’s crazy cross culinary cuisine headquarters ‘het Stroomhuis’ happens to be in the centre of the Diesel Benelux universe, so we found the perfect location with the perfect host and caterer all in one go! Hellyeah!
The stores are invited by means of a funky shoppingbag bum, leaving a shopping cart with funky invitations in every flabbergasted store… The story continues with intruders acting as fresh storestaff being planted secretly in each region two workdays before the event, in order to act as extreme fire-starters on the busses to the event… And the were warmed up on arrival alright, some made it barely to the party…

Photos: Aico Lind

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Hilfiger Denim Live!

Hilfiger Denim Rocks! Building on the first edition in 2009, Wink further develops the entourage and experience for the cool Hilfiger Denim Live concept.
Using amps, speakers, and cluster-totems of rock instruments as modular materials, we transform each location into a full-on Hilfiger Denim Club.
Adding a sauce of a multilayered texture of posters and projections completes the picture.

Photos: Dim Balsem

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