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Bacardi ‘It Started With a Party’ - 150 years birthday Speakeasy party, Bacardi HQ

One of our most loyal clients celebrates its 150th birthday in 2012!
On the exact date; February 3, Wink creates a surprise ‘Speakeasy’ on a empty floor in their headquarters.
The complete office transformed into a secret society Bacardi club.
But you can only enter if you have the right key…

Photos: Rutger Geerling

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ECCO European Salesmeeting ‘Step Up!’

The cool & comfortable shoe and leather masters from Denmark commission Wink to enhance their European salesmeeting in Berlin.
We take over the NHOW design hotel, and transform it to an on-brand ECCO environment.
Starring three ‘wunderkammers’… three memorable 360° sensory experiences to highlight their three design stories.

Photos: Ugur Orhanoglu

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ECCO European Salesmeeting ‘Step Up!’  | Berlin January 2012 |  Pictures |  Info

Bread & Butter, High Fidelity

BBB turns it up to 11! One louder baby!
So Wink, as their loyal and bbbrutal partner for experience and entourage, rise to occasion and develop the High Voltage Club as the massive hang out area of the fair.
Mega biergarten during the day, transforming into a big black box for the spectacular Fuerza Bruta show, and then exploding into the biggest and most bad-ass club of Europe at night. Danger Danger! High Voltage!

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Bread & Butter, High Fidelity  | Berlin January 2012 |  Pictures |  View Video |  Info

Wrangler, Keep True, BBBooth

Keeping true to their strong heritage and further building their brand,
Wrangler commissions Wink to completely revise their booth for the new season.
A new design vision on minerals, rock and concrete makes for a stylish, edgy and monumental brand experience.
Keep True!

Photos: Zowie Jannink

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Wrangler, Keep True, BBBooth  | Berlin January 2012 |  Pictures |  Info

ELLE Style Awards, Roaring 20′ies

The ELLE has yet again secured a spectacular location for their annual styling fest.
The recently re-opened monumental Scheepsvaartmuseum in the former Golden Age VOC headquarters, boasts a new huge atrium, inspiring us to create a massive central stage.
The theme is based on the Roaring Twenties, and the monumental LED skyline stage allows for made to measure visuals for the styling themes:
Metropolis, the Great Gatsby and Speakeasy. Spectacular stylish decadence…

Photos: Peter Stigter

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ELLE Style Awards, Roaring 20′ies  | Amsterdam, January 2012 |  Pictures |  View Video |  Info

Douwe Egberts ‘Koffiehuis’ booth at Horecava

nspired by our design launched for D·E at the Dutch Festivals in 2011, Wink designed and produced a new experience for Douwe Egberts at Horecava:
A business to business brand experience, made to measure on location.
Interactive displays and experiences communicate their full range of brands and products behind a stylish monochrome red Dutch house-style facade.
High tea, revolutionary high-tech coffee machines, cool baristi, cupcakes, and an experimental coffee lab,
all connected with one blackboard wall with hand-drawn chalk drawings and a vintage posterwall on the opposite side.
Good ideas start with good coffee… indeed.

Photos: Dennis Bouman

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Douwe Egberts ‘Koffiehuis’ booth at Horecava  | Amsterdam, January 2012 |  Pictures |  Info

LEVI’S ‘THE BRICKS’ AWARDSHOW & DINNER. AMSTERDAM

Levi’s celebrates xmas and another very good year.
Rewarding and awarding their assembled staff with an awardshow & dinner.
Wink conceives and produces a complete scripted dinnershow.
Including loads of awards! ranging from best MT member to the best butt of the company…
With live performances from Valerius and Rimmer London.
With delicious food and an open bar…
All presented in an authentic Levi’s setting, created in the Amsterdam Gasfactory.
Go Forth!

Photos: Dennis Bouman

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MUSEUMNIGHT: THE MAGIC OF MONEY EXPERIENCE. UTRECHT

The unique Money Museum asked Wink to create their experience during the popular Utrecht Museumnight.

Inspired by their current exhibit on fortune seekers and the magic of money, we create a very special interactive experience in the very special monumental location ‘het Pandhof’ that is the breathtaking mediaeval convent garden of the Dom church.

Highlighting the entourage, and taking the visitors on a magical theatrical trip whilst helping them find their own fortune…

The jester, the fool, the magician, the maiden and the judge…

Be careful what you wish for…

Photos: Dennis Bouman

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Diesel Island Poolparty

Diesel Benelux proves Diesel still got the biggest balls in the industry, and commissions Wink to design and produce a wild party to promote the Diesel Island campaign.
Wink delivers above and beyond: Wild, wet and wonderful!
Location is key and the Amsterdam Mirandabad pool with its monumental dome is the perfect unique setting.
We guide the guests through a make believe airport setting to have them escape the grey and dull society and escape with us to the hedonistic paradise that is the Diesel Island: Home of the Stupid, Land of the Brave!
A poolparty proves to be the ideal wet & wildstyle setting for a legendary sexy and playful event.
Juicy!

Photos: Dennis Bouman
Video: Diesel

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Diesel Island Poolparty  | October 2011 |  Pictures |  View Video |  Info

Bas Kosters Pajama Party for Zeeman

Our favorite Dutch fashion designer, Bas Kosters,
has designed a fun and funky underwear and pajama collection for the budget shopping chain Zeeman.
A wonderful and highly newsworthy initiative!
Wink was honored to organise a real hardcore fun pajama party as collection presentation
for the assembled press and hip and hopeful Amsterdam fashionista’s!
Pillowfight? Fuck yeah..

Photos: Team Peter Stigter

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Highlights

Highlights