Diesel Island Poolparty

Diesel Benelux proves Diesel still got the biggest balls in the industry, and commissions Wink to design and produce a wild party to promote the Diesel Island campaign.
Wink delivers above and beyond: Wild, wet and wonderful!
Location is key and the Amsterdam Mirandabad pool with its monumental dome is the perfect unique setting.
We guide the guests through a make believe airport setting to have them escape the grey and dull society and escape with us to the hedonistic paradise that is the Diesel Island: Home of the Stupid, Land of the Brave!
A poolparty proves to be the ideal wet & wildstyle setting for a legendary sexy and playful event.
Juicy!

Photos: Dennis Bouman
Video: Diesel

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Diesel Island Experience

Diesel represents at Bread & Butter Berlin, and Wink is challenged to bring the Diesel Island campaign to life.
Typically our first move is to break out of the grid by moving the booth out of the denimhall onto the airfield,
creating a unique experience from the get-go.
A forest of beautiful handcrafted denim banners mark the border to an alternative society,
designed from bamboo & vintage canvas and unique found footage that washed ashore…

Photos: Zowie Jannink

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Diesel, ‘Brave Natives on Tour’

Diesel’s seasonal inspiration is all about a rock band and its life cycle… the Brave Natives on tour!

Rock ‘n roll meets fashion with a twist!

Wink’s natural habitat! A warped take on classic inspiration Spinal Tap meets Chelsea Hotel meets CBGB’s lost in translation but with a clear focus on product.

Including a lost luggage tower, a Rehab bar, live performances, live merchandising, and a real recordstore… what a gig!

Photos: Zowie Jannink

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Diesel BESTUPID DDay

Diesel Benelux wants to reward their fabulous storestaff for their commitment with a wild party, and meanwhile educate them about the new product and marketing initiatives…
And with their Kick Ass shoes, their Be Stupid brand campaign, their WiRevolt-PostLux collection, a wild party is just the right communication tool…
Andre Amaro’s crazy cross culinary cuisine headquarters ‘het Stroomhuis’ happens to be in the centre of the Diesel Benelux universe, so we found the perfect location with the perfect host and caterer all in one go! Hellyeah!
The stores are invited by means of a funky shoppingbag bum, leaving a shopping cart with funky invitations in every flabbergasted store… The story continues with intruders acting as fresh storestaff being planted secretly in each region two workdays before the event, in order to act as extreme fire-starters on the busses to the event… And the were warmed up on arrival alright, some made it barely to the party…

Photos: Aico Lind

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DIESEL STUPID STUDIOS

Their second time on Bread and Butter in Berlin, our original Wild and Wonderful Wink client DIESEL commissions Wink for their on-site experience: a multi level booth of more then 1000 m2. A 360° sensory experience, including an outside area, a continuous fashionshow, a daily party, and much much more.
All based on the seasonal design inspiration, ‘Licence To Create’: an epic movie theme, flirting with edgy cinema.
A few of the highlights are the facade, built from 20.000 vhs tapes, the silkscreened pancakes, the amazing Paris dancers, and the nine studios…
And… action!

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Diesel BE STUPID stand

Diesel’s launching their new collection, simultaneously with their new global brand campaign.
And, finally, they decide to do a stand at Bread & Butter! So for the first time these two long-term loyal Wink clients meet up! A cause for celebration in itself!

Diesel works side by side with Wink, to create a fun and funky, multi layered, inspirational interactive playground as their stand.
From the garden with a tree on an embroided hill, and a view on a customized vintage Airstream caravan with an aluminum mohawk, to the interactive robot mannequins…
From the temporary autonomous bar area where we die cast Diesel heads in chocolate and distill grappa from stale beer… to the mannequins lit only with the use of video mapping projection…
Full force stupid-ity! Wink wink, know what I mean?

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Diesel WiRevolt show & Be Stupid launch

Diesel’s launching their new collection, simultaneously with their new global brand campaign.
Both seem to be made to measure for Wink, and fortunately Wink gets the job of creating and producing the fashionshow and party during fashion week in Berlin.
The show starts poetic with a huge unraveling knitted tapestry backdrop revealing the first model, and ends abruptly in anarchy with an unexpected model revolt and a monumental lift-off of the catwalk revealing the dancefloor. The rest of the party is a trip, where the guests get lost in a colorful creative and interactive labyrinth rave experience. >> BE STUPID!

Photos: Ernst van Deursen and Zowie Jannink

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Diesel:U:music presents: 25 years Joost van Bellen: The Greatest Rock & Rave Circus on tour

Dutch Disco Dinosaur, Wink-co-conspirator, inspirator and friend Dj Joost van Bellen, celebrates his 25 years behind the decks as innovator of the Dutch Dance Scene.

Diesel Benelux is tempted into the equation by Wink, and becomes the perfect partner.
Wink is proud to co-create, produce and direct the Greatest Rock & Rave Circus on its tour through the crème de la gutter of the Dutch club scene.
Featuring the amazing colorful circus family and the best crowds in the land! Check it out!

Photos: Dennis Bouman

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Diesel Circus VIP dinner

Diesel U:Music plans one Greatest Rock & Rave Circus in K-Nal in Brussels. As extra incentive, Wink is asked to produce a VIP & press dinner circus style!
Together with topchef Roy Wiggers from restaurant Luce, the Rock and Rave clowns, and some very talented (and tasty) poodles and pigeons, the lucky guests experience a memorable sensory overload.

Photos: Dennis Bouman

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Succesful Living from Diesel

Diesel launched a furniture line collaborating with design superstars Moroso and Foscarini

Wink designed and produced the exhibit in the Diesel Italy Penthouse during the Salone del Mobile in Milan. An interactive experience based both on rock ‘n roll and the great outdoors…

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