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Bread & Butter, High Fidelity

BBB turns it up to 11! One louder baby!
So Wink, as their loyal and bbbrutal partner for experience and entourage, rise to occasion and develop the High Voltage Club as the massive hang out area of the fair.
Mega biergarten during the day, transforming into a big black box for the spectacular Fuerza Bruta show, and then exploding into the biggest and most bad-ass club of Europe at night. Danger Danger! High Voltage!

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Bread & Butter, High Fidelity  | Berlin January 2012 |  Pictures |  View Video |  Info

Bread & Butter SUPERSHOW

Bread & Butter celebrates its tenth anniversary as global leading urban & denim fair, with the Bread & Butter SUPERSHOW.
Featuring a three day mega rockfest, für tout BBBerlin…
Ten years is only the bbbeginning, so Wink, as their loyal partner for wild & wonderful experience and entourage,
focussed on the future and conceived a warped 360° scifi theme for the BBB SUPERSHOW.
Inspiring a spaced out galaxy of unidentified landmarks in front of the Tempelhof,
UFO’s, planets, flames, mooncraterlounges, bumpercars, and an awesome X shaped mega main stage…
and featuring a family of beautiful robotic freaks that enhanced the experience.

Photos: Zowie Jannink, Wessel Nimmer

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Bread & Butter SUPERSHOW  | Berlin July 2011 |  Pictures |  View Video |  Info

Bread & Butter Berlin –Absolute-

Berlin Tempelhof airport is again transformed into the worlds biggest & best urban fashion fair. Wink is challenged to once again transform the central 3000 m2 festival tent into the Original Sin Saloon, this season presenting the Absolute Cotton Club, a massive modern tribute to the art deco period, Absolutely Amazing

Photos: Zowie Jannink, Wessel Nimmer

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BBB Premier League

Riding the Mexican wave of the World Cup,
BBB summer 2010 is all about football this season.
Wink takes the ‘Heroic Hippie Hooligan’ approach.
A legendary trophy cabinet in the info booth at the entrance of the fair, designed entirely from beercans, and other beer related objects, sets the tone.
A monumental colorful heroic hippy gate marks the entrance to the outside area featuring the‘LustGarden’, the new Kids camp, and the impressive stadium that allows 3000 guests to watch the game… Wink lights up the stadium with a massive 30.000 watts matrix stadium light instalation!
Guess what, Holland wins their semi final, and the infamous Wink crew, with more then a 100 Hippy Hooligans present, rock the BBB stadium, master!
A big thanks to ‘The Flags’ from UK artist Angus Watt, and the Trampolina 360° photo experience, that totally makes our season

BBB Boarding House
Further establishing their authentic angle and presence on the Urban Sport and Street market, BBB creates the Boarding House concept.
A hard to find, high end part of the S&S hangar, featuring selected brands, artists and curators.
Wink is responsible for the complete original set up.
Creating nine conceptual rooms to host the crème de la créme of the Urban Scene.

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BBB Premier League  | July 2010 |  Pictures |  View Video |  Info

Bread & Butter the Original

Fun & Profit! The worlds leading urbanwear and streetfashion fair easily defeats the cold winter in Berlin with their ORIGINAL edition. Wink is, as always, the proud atmosphere and entourage partner. Creating a monumental rock shrine on the ‘platz der Luftbrucke’, a profound and psychedelic mirror meditation as ‘Original’ entrance experience. But mostly we put our love in the tent: Conceiving and producing the amazing ‘Original Sin Saloon’, a 2700 m2 masterpiece…
A combination of wild wild west, Vegas, burlesque roaring weimar, and circus side show…

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Bread & Butter the Original  | January 2010 |  Pictures |  Info

Bread and Butter BERLIN BERLIN BERLIN!

Coming home after their successful run in BBBarça, this June, Europe’s leading street and urbanwear show landed back in Berlin.
Bread and Butter is the first to utilize the massive and monumental Tempelhof airport as an event space. And as the long term experience and decoration partner for BBB, Wink gets to be the first to play around with this historical monument.

Nice!

We felt that this bombastic building with its turbulent history needed a human touch, loads of love and some serious fun! So that’s what we added; we built a huge wooden organic stage outside. We re-invented the hippie white bicycle plan and called it Fahrrad Wiedergutmachung. There were beautiful freaks building and trying to fly off with a Trabant-zeppelin. We took guerilla knitting to the next level and a happy colorful virus of urban knitting grew allover the fair.

Besides spreading the fun ‘n love, we also played with the scale of the Tempelhof and produced huge letters for each area and as a big subtitle a three meter high and a kilometer long(!) text on the far end of the airfield.

For the main denim area we built a kick ass rocking ‘steampunk-trash multi media build from scratch’ flying machine engine, end then some…

We’re looking forward to January! enjoy the ride!

Photos: Zowie Jannink

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Bread & Butter United

Expanding their ambitions to a global scale this season BBB is universal; the theme UNITED.
Wink is the decoration & experience partner for the overall look and feel of each hall.

A BBB passport was the entrance document for all guests, Wink made it into a huge curtain in the entrance hall.

Heartcore in the denimhall, with Greys Anatomy properly fucked-up in the windows, a big pulsating heart shape made from bloodbags filled with indigo blue blood, a neon heartbeat, and an intensive care DJ booth.

Sweet and addictive in the Fashion Hall, with huge candy all over, a kaleidoscope DJ booth, and candy fruit machine visuals at the doors.

Retro racing style in the Urban Superior area, inspired by Le Mans: chequered flags, race numbers, slick tires, and a chequered matrix made from black and white jerrycans.

Industrial Sized French Knitting in the Sport & Street Hall, almost 700 metres of ribbed pipe forms a monumental installation in the halls atrium.

The Motherfucker (= the central statue) is transformed into a Superted, as a comment on crazy consumerism, this season the Motherfucker is the primal shaman, the tribal teddy, the outernational superhughero, and the trash & souvenir collector from united nations - he that unites us all.

Photos: Jordi Torras Ferrer and Lucas Brouwer

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Bread & Butter United  | January 2009 |  Pictures |  Info

Bread & Butter Barcelona - New Order

Summer 2008, meant a new order for BBB, and a new challenge for Wink.

Of course Wink is again responsible for art, experience and decoration in all the areas, but as an extra - based on their Bauhaus inspired artwork - Wink designs and produces a complete park, that reads New Order when viewed from a bird’s eye perspective.

Furthermore we launch the BBB kids club.
In the Denim Base we place two giant rhinos and create a 360° jungle panorama in the windows.

In Fashion we create big inflatable funky drops that change colour, and a funky colourful DJ lounge area.

In Sport & Street, we create a climbing stampede with an army of 60 life size skeletons.

In the Superior area we build a mega jukebox, and play around with the graphic artwork, making 3D mobiles form letters.

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Bread & Butter Berlin - Kingsize

BBBigger is BBBetter, the boys from Berlin must have thought…

Inspired by the seasonal themes and graphic designs from the BBB creative team, Wink is the decoration & experience partner for the overall look and feel of the whole fair:
- A kingsize denim loom in the Denimhall.
- A tribute to CBGB’s in Urban Superior.
- Kaleidoscope vision in fashion

…and the highly hyped secret Kings Club underneath the Motherfucker, members only!

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Fly BBB

Fly BBB - it’s just a flight away.

Summer 2007 was all about Active Guest Management for BBB, making traveling and life easier for the BBB visitor.

The Fly BBB theme is communicated airline style and adapted by Wink, all areas are decorated inspired by their graphic identities.

Photos: Ugur Orhanolgu

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Fly BBB  | July 2007 |  Pictures |  Info
 

Bread and butter

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